Services
- Establish what products will air with the merchandising buying team.
- Compile the product information, including: Short descriptions, Long descriptions, size, color, weight, and care instructions for a formal quote to the buying office.
- Assemble QA samples and claims documentation for submission to QVC QA.
- Follow QA process and determine and find solutions for any rejected issues.
- Brainstorm, with vendor’s help, demonstrations for the broadcast airing
- Facilitate b-roll shootings and editing to assist the sell.
- Work with TV Sales team to create, review and approve appropriate on air demonstrations for each product.
- Provide product preparation for each live airing
- Review with Coordinating Producers the strategy for the on air sell, including choice of set, props, product positioning etc.
- Meet with QVC Host prior to airing to review product and on air selling points and strategies.
- Provide sales support during each sell of the vendor’s product by attending all live airings.
- Provide and track live sales data to see where there are spikes in demonstrations and proactively correct potential production errors in real time with Coordinating Producer.
- Provide sales information from vendor website after 24 hours of airing, including breakdown of the On Air sell.
Product Management
Steps to SuccessManaging the detailed process of QVC is critical to your success. Good communication and follow through is what makes the process run smoothly for our clients and helps to ensure you are on the right track to success. We walk with you every step of the way.
Builld your line
Selling StrategyOnce your product is purchased and in production, the next critical step is developing a solid, well thought out selling strategy. Spectrum will help build your product presentation blueprint, prepare and train your on-air presenter and support your product on-air.
Beyond On-airFor clients who are not selected for live on-air product purchases, or who have extensive product offerings, Spectrum can help you through the process of building your brand on QVC.com. This is an entirely different business within QVC.
Steps to SuccessManaging the detailed process of QVC is critical to your success. Good communication and follow through is what makes the process run smoothly for our clients and helps to ensure you are on the right track to success. We walk with you every step of the way.
Builld your line
- ps to SuccessManaging the detailed process of QVC is critical to your success. Good communication and follow through is what makes the process run smoothly for our clients and helps to ensure you are on the right track to success. We walk with you every step of the way.
- Continue to StrategizeSuccess at QVC starts with the first solidly performing product. Once we have helped you through the initial process, we will continue to strategize with you and QVC about your future and the future of your line or brand.
Selling StrategyOnce your product is purchased and in production, the next critical step is developing a solid, well thought out selling strategy. Spectrum will help build your product presentation blueprint, prepare and train your on-air presenter and support your product on-air.
Beyond On-airFor clients who are not selected for live on-air product purchases, or who have extensive product offerings, Spectrum can help you through the process of building your brand on QVC.com. This is an entirely different business within QVC.
Spectrum Rep Group represents manufacturers’ from around the world at QVC, the largest television shopping network in the United States. Our team is always scouting the marketplace for good quality and innovative products that may be appealing to their demographic (middle class women 30-65), and that we believe may be successful on QVC.
Our experience with QVC, solid buyer relationships and locality to QVC Headquarters gives us the advantage that most manufacturers’ reps do not have. We are present at QVC multiple times per week which gives us the ability to stay in touch with your merchandiser and manage your product line effectively. As people, policies and processes change we are among the first to know and can maneuver strategically to ensure your company continues to get the attention and priority it deserves.
RepresentationFor our QVC clients, we will provide you with timely, efficient and personal face-to-face access and communication with the appropriate merchants at QVC. We will work on your behalf with all aspects of the process from the introduction of the products to merchants, to purchase orders, quality assurance issues, internet sales and the television airings.
On-Air Talent and Prep SupportIn addition to representation, we also offer you access to a network of On-Air Guests and talent. We have a network of experienced On-Air Guests who can appear on-air with your product to demonstrate and sell. We can handle the hiring, training and support of the On-Air Guest/Spokesperson for you or you can provide your own talent to present your product on QVC. Once your On-Air Guest/Spokesperson is chosen, we will develop an outline for the presentation, train your guest and set-up for the airings. A member of the Spectrum Rep Group team will support the On-Air Guest for each airing ensuring they are prepared and ready.
Prep-Support and PropsIf specialized props are necessary for the on-air presentation, your company must provide them or pay to have them to be created. We can provide you with sources who are equipped and familiar with QVC and required supportive props and tools. In the case of food or kitchen items, a food stylist may need to be hired. Spectrum can refer you to a network of experienced food stylists. If support video is necessary for the best presentation of your products, we will refer you to an experienced video production company and formatting company who knows exactly what QVC expects and requires. Any and all work required to support the on-air presentation, that goes beyond the usual and customary support for an airing, is the financial responsibility of the manufacturer, and will be discussed ahead of time.
Client ReferralsSpectrum believes that your greatest compliment is the referral of your colleagues and business associates. We work hard for our clients and believe our success is determined by your success. If you choose to refer others to us, you may qualify for our client referral program. Please inquire about details of this program.
ReferencesSpectrum was recently listed in the Inc.com article QVC Tips – How to get on QVC. Spectrum is happy to provide potential clients with names and contact information for other clients we have served. If you would like to contact our references please contact us with your request.
TIPS: https://www.inc.com/john-rampton/qvc-tips-how-to-get-on-qvc.html
Our experience with QVC, solid buyer relationships and locality to QVC Headquarters gives us the advantage that most manufacturers’ reps do not have. We are present at QVC multiple times per week which gives us the ability to stay in touch with your merchandiser and manage your product line effectively. As people, policies and processes change we are among the first to know and can maneuver strategically to ensure your company continues to get the attention and priority it deserves.
RepresentationFor our QVC clients, we will provide you with timely, efficient and personal face-to-face access and communication with the appropriate merchants at QVC. We will work on your behalf with all aspects of the process from the introduction of the products to merchants, to purchase orders, quality assurance issues, internet sales and the television airings.
On-Air Talent and Prep SupportIn addition to representation, we also offer you access to a network of On-Air Guests and talent. We have a network of experienced On-Air Guests who can appear on-air with your product to demonstrate and sell. We can handle the hiring, training and support of the On-Air Guest/Spokesperson for you or you can provide your own talent to present your product on QVC. Once your On-Air Guest/Spokesperson is chosen, we will develop an outline for the presentation, train your guest and set-up for the airings. A member of the Spectrum Rep Group team will support the On-Air Guest for each airing ensuring they are prepared and ready.
Prep-Support and PropsIf specialized props are necessary for the on-air presentation, your company must provide them or pay to have them to be created. We can provide you with sources who are equipped and familiar with QVC and required supportive props and tools. In the case of food or kitchen items, a food stylist may need to be hired. Spectrum can refer you to a network of experienced food stylists. If support video is necessary for the best presentation of your products, we will refer you to an experienced video production company and formatting company who knows exactly what QVC expects and requires. Any and all work required to support the on-air presentation, that goes beyond the usual and customary support for an airing, is the financial responsibility of the manufacturer, and will be discussed ahead of time.
Client ReferralsSpectrum believes that your greatest compliment is the referral of your colleagues and business associates. We work hard for our clients and believe our success is determined by your success. If you choose to refer others to us, you may qualify for our client referral program. Please inquire about details of this program.
ReferencesSpectrum was recently listed in the Inc.com article QVC Tips – How to get on QVC. Spectrum is happy to provide potential clients with names and contact information for other clients we have served. If you would like to contact our references please contact us with your request.
TIPS: https://www.inc.com/john-rampton/qvc-tips-how-to-get-on-qvc.html
Spectrum Rep Group, LLC , provides its clients with full service, turnkey representation at QVC. We will act as your eyes and ears inside the QVC operation and guide through every process from beginning to end. We will advise you on best practices for any issue that arises and guide you at all times. We partner with our clients throughout the entire QVC experience and pride ourselves on working together as a team to achieve positive outcomes. We believe that our success is determined by your success.
- Buyer Introductions, Meetings and Communications
- Purchase Order and Product Sku Negotiations
- QA Process and Procedures
- Daily communications with buyers, QA engineers, supply chain representatives and accounting staff
- Factory Inspection Support
- Delivery and Rework Support
- Product Presentation Strategy and Development
- One-on-one hands on training and development for on-air guests and spokesperson
- Close professional working relationships with hosts and producers
- Broadcast Planning and Support
- On-Air Setup and Support
- Real-time access to us! Our goal is to respond to you within 12 hours, whenever possible.
